As part of its continuous strategic engagement with stakeholders and different regions in Africa, The All Africa Music Awards, AFRIMA, in partnership with the African Union Commission, AUC, will be holding a
stakeholders’ conference for the Northern region of Africa in Morocco, on Thursday, July 23, 2015 at Sofitel Casablanca Tour Blanche Hotel, Rue Sidi Belyout, Casablanca, 20000, Morocco, beginning from 16.00 GMT/UTC with the theme; Integration of Africa Through Culture and Music.

Also, the AFRIMA team will have an extensive meeting with the government
of Kingdom of Morocco in the capital city, Rabat on Friday, July 24,2015
as confirmed by the Minister of Foreign Affairs, M’Barka Bouaid in
addition to a number of production meetings scheduled for Casablanca.

The AFRIMA stakeholders’ conference is a platform for education and
knowledge sharing for artistes and other stakeholders in the African
music industry to understand and align with the vision, objectives and
Ideals of AFRIMA and AUC which are aimed towards an integrated, peaceful
and prosperous Africa by using the tools of art, music and tourism.

Expected at the Casablanca conference are the winners from Northern
Africa at the 2014 AFRIMA edition which include Noura Mint Seymale
(Mauritania) for Best Female in Northern Africa category and Ahmed
Soultan, (Morocco) for Best Male in Northern Africa category as well as
key decision makers in the media and music industry in Northern Africa
that include Egypt, Tunisia, Algeria, Mauritania among others.

The conference is also expected to bring together Artistes, media
executives, policy makers, music producers, record label owners,
artistes’ managers, video directors, music entrepreneurs, music
enthusiasts, officials of African Union Commission, AUC, relevant
government officials in Morrocco and AFRIMA partners to discuss
strategies and actions needed to facilitate better opportunities for
stakeholders from North Africa in the AFRIMA initiative.

The stakeholders’ conference will feature panelists from AFRIMA, AUC
and Northern Africa region among who are AFRIMA Executive
Producer/President, Mike Dada; Head of Culture Division, Department of
Social Affairs, African Union Commission, AUC,_ _Angela Martins;
Chairman, International Committee, AFRIMA, Steve Ayorinde; Sponsorship
and Communication Committee, Member, Jire Anifalaje;Regional Director of
Afrima, Brahim EL Maznid and Winner of 2014 AFRIMA Awards, Ahmed Soultan
from Morocco among others.

“I am happy that AFRIMA officials will be in Morocco for the
stakeholder conference that is capable of eliciting ideas about
integration through culture and music for development. AFRIMA is a
powerful and credible voice to tell a new story of Africa and I am sure
that the support for Music will grow more fin Morocco after this

The International Committee of AFRIMA appreciates the support of African
music industry and the Northern Africa in particular for aligning with
the vision and objectives of AFRIMA that are aimed at continental
integration towards a peaceful and prosperous Africa using the platform
of art and music.

The AFRIMA team is also expected to speak on the buildup which include
MUSIC SUMMIT; and the AFRIMA MUSIC VILLAGE, towards 2015 AFRIMA ceremony
coming up later in the year in November 13-15, 2015 in Nigeria.

The All Africa Music Awards, AFRIMA, the continental initiative
conceptualized to celebrate, showcase, reward and promote the rich
African music worldwide, thus reaching out to the millions of fans, and
propelling African music to glorious pinnacles beyond the borders of
Africa. AFRIMA will be broadcast to over 84 countries across the world
on 109 television stations.