Rum+Coke; The Fashion Label That Uses Only Plus Size Models Of Color

Courtney Smith the designer of a new women’s wear line ”Rum + Coke” is taking a stand by using only plus size women of color as models for her brand even though the collection features sizes from 2 to 22. Smith started designing in 2013 after leaving a career in finance. 

The designer said: “No one questions why there are only small women in other brands’ shoots. I put women of color and ‘larger’ women in my photo shoots for many reasons,” Smith said. “One, because I believe in the multiplicity of beauty, and two, there are so many women who seldom see women who look like them in advertisements.”

anita rum and coke
Anita/Rum+Coke

 

“I want women to be their most beautiful selves, there are so many negative messages: You’re not thin enough, you’re not young enough, you’re not light enough…I was inspired to create Rum + Coke to send a different message: You, woman, are enough.”