In honor of the Martin Luther King Jr. day MTV which is today, MTV for the first time in its history will air in black and white between 9 am to 9 pm. This was done to jar audiences so that they’ll begin having, what MTV is calling “The Talk – candid, confident and ‘color brave’ conversations on race and bias.”
“The device of turning us black and white is going to be really, visually a jolt to say, you know what, there are differences and if we are going to ever get to a freer, more equal society, the best thing we can begin to do is talk about them,” MTV President Stephen Friedman said.
MTV’s #Thetalk programming will include personal reflections on race from Kendrick Lamar, Big Sean, Jordin Sparks, Pete Wentz, Sen. Rand Paul, Rep. John Lewis, Sen. Cory Booker, Selma director Ava DuVernay and actor David Oyelowo.
“We thought what better day than MLK Day to really use not only the history and the power of what Dr. King said with the ‘I Have a Dream’ speech, but hear it from artists, political leaders and the audience to really spark a national conversation,” Friedman said.
The latest MTV initiative is part of its Look Different anti-bias campaign that launched in April 2014 to get young people talking about race, gender and sexual orientation.