Skales vs Wizkid: Cui bono?

There’s been a lot of dust raised as regards the beef between former Empire Mates signees Skales and Wizkid. The no nonsense Uduak Oduok has called out Wizkid on his many fights, Notjustok has chronicled Wizkid’s twitter beefs since 2013 and Ayomide O Tayo of Pulse has an opinion piece examining the “childish tantrums between the pop acts“. And that is where we are right now. While the truly childish banter was ongoing, a couple of people tweeted that the beef/fight might have been orchestrated to help garner attention for Skales’ upcoming “Man of the year” album.

beef
Screenshot showing news headlines for Skales, Wizkid and EME between the time of the beef and now. Results are color coded to match each term.

 

My opinion, that’s the dumbest strategy ever; why? its outcome is unpredictable. But let us assume that was the plan. Can we look at the fall out of/from the fight using Google Trends to see who truly benefits from the twitter fight. We compared the terms (below) and Wizkid trumped Skales; hell, even Empire Mates Entertainment got more web searches than Skales. So if this was Skales idea to generate a media buzz, he totally failed. See the term and screenshots below:

Skales (search term)

Skales (performer)

Wizkid (search term)

Wizkid (songwriter)

Empire Mates Entertainment  (record label)

Kindly note: Google Trends does not delineate negative buzz from positive ones. The results below are a cumulative of negative/positive/both.

regional interest skales
Screenshot showing regional interest in Skales between the time of the beef and now
regional wizkid
Screenshot showing regional interest in Wizkid between the time of the beef and now
beef2
Screenshot showing future search “forecast” for Skales, Wizkid and EME between the time of the beef and now. Results are color coded to match each term.

 

 

What is Google Trends?

According to Wikipedia: Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

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